For fifteen years, SEO meant one thing: rank on Google.
That era is ending. When someone asks ChatGPT, Claude or Perplexity a question, they get a single answer — not ten blue links. If your brand isn't in that answer, you're invisible to a fast-growing slice of demand.
That's what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about: being the source the AI cites.
The good news is that the fundamentals overlap. Clear structure, genuine expertise, and content that directly answers real questions still win. What changes is measurement — you now have to track whether you're being mentioned across AI engines, not just where you rank for a keyword.
Start simple: pick your ten most important questions, answer each one clearly on its own page, and check monthly whether the AI engines cite you. That habit alone puts you ahead of most of your market.