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For businesses that want dedicated involvement across their agreed brand, marketing and digital priorities.
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Per month · 7–8 dedicated days
We can prioritise identity, packaging, creatives, presentations, videos, websites, applications and campaigns according to your needs. The available days and agreed deliverables define the engagement; a large application or production project may need its own phased scope.
We’ll agree deliverables, responsibilities, schedule and payment terms in the proposal. Advertising spend, software subscriptions, production and travel arrangements are clarified separately where relevant.
Hands-on execution is the engagement where I do the work as well as plan it. It brings strategy and delivery together across the priorities we agree, from identity and creatives to websites and campaigns. It is for businesses that want one accountable person to move things from decision to finished work, with a defined amount of my time set aside each month.
In the other packages I mostly advise, review or lead. Here I am in the work. That might be shaping an identity, directing packaging, designing creatives and presentations, planning videos, building a website, scoping an application or running campaigns. The mix depends on what your business needs most.
The engagement is built around dedicated days of my time each month, typically seven to eight, and it starts from ₹2,50,000 + GST for Indian clients, with flat USD pricing for international clients. Some larger pieces, such as a full application or a major production, are scoped as separate phased projects instead of being absorbed into the monthly days.
There is no fixed menu. That flexibility is the point, but it also means the first conversation matters: the clearer you are about what you need, the better the days are used.
The available days and the agreed deliverables define the engagement. Early on we list the priorities and estimate what each needs. If the list is longer than the days allow, we choose what goes first and what waits, rather than pretending everything fits.
This keeps expectations honest. I would rather deliver a small number of things properly than a long list badly. Each month starts with a short plan of what will be completed, and ends with a review of what was done, what moved and what changed in the plan.
If something takes fewer days than estimated, the saved time moves to the next priority. If it takes more, I tell you as soon as I know, and we decide together whether to extend, trim or reschedule.
The engagement can span branding, web, social, search and performance work. Identity and packaging for a new product, creatives and campaign visuals, company presentations and sales material, videos, a new or rebuilt website, campaigns across paid and organic channels, and the dashboards or workflows that show whether they are working.
Because strategy and delivery sit with the same person, decisions are quicker. A website page and the campaign that sends traffic to it can be designed together instead of being briefed to two parties who never speak. Where specialist production is needed, such as filming, I coordinate it and the cost is confirmed separately.
It suits businesses that want to move on several fronts without managing a crowd of freelancers and agencies, and those launching a product or rebranding. It also suits a business whose own team is small and cannot absorb a heavy programme of work.
It works best when someone on your side can give timely feedback and approvals. Work stalls on late decisions far more often than on lack of effort, and a clear point of contact on your side makes a large difference.
If you already have a capable production team and mainly need direction, the retainer or the fractional role costs less and fits better. If you need a single small task, such as one logo or one landing page, a quote for that task is a better route than a monthly engagement.
If you expect guaranteed outcomes such as a set number of leads, this is not the place. I commit to doing the agreed work to a high standard and measuring it honestly, not to results that depend on the market.
It is the most involved package. The fractional CMO leads marketing and directs others; hands-on execution delivers the work itself. The two can be combined when a business needs leadership and production, though the scope and days must then be set carefully so that neither is short-changed.
Compared with SEO consulting or the retainer, hands-on execution covers creation as well as direction. Compared with hiring an agency, you get a smaller, more senior team and a single point of accountability, although an agency may offer more capacity for very large production volumes.
A month might look like this. The first week goes to planning and decisions: confirming the priorities, collecting material and agreeing what will be finished. The middle weeks go to the work itself, with review points so that you see progress and not only the finished item. The final days go to completing, handing over and recording what was learned.
If the main task in a month is a website, much of the time goes to structure, content and design, with testing at the end. If it is a launch, the time is shared between identity, creatives, video, landing pages and campaign setup. I will tell you in advance what a given piece of work realistically needs, including where it is likely to need more days than you hope.
You own the work you pay for. Source files, accounts and credentials are set up in your name wherever possible, so you are never dependent on me to keep your own assets accessible. I document how things are set up so that your team or another vendor can pick them up.
I also care about the day the engagement ends. A good engagement should leave you with a stronger brand, working systems and a team that understands them. If the arrangement ever feels like the only way to keep things running, something has gone wrong, and I would rather fix that than extend it.
The most common is an unclear brief combined with slow feedback. A brief that changes every week turns a month of days into a month of revisions. Another is trying to launch everything at once. A business with a limited number of days is better off finishing the identity and the website well and then adding campaigns than starting five things and finishing none.
The third is forgetting the costs around the work. Advertising spend, stock footage, printing, software licences and production crews are all separate from my days. Having those on the table early prevents awkward surprises and lets you plan the full cost of a launch.
We begin with a conversation about the business and the most important work. From it I write a proposal that sets out the priorities, the days, the deliverables and the order of work. Advertising spend, software, production and other third-party costs are confirmed separately in the proposal so that nothing is hidden.
For approvals, we agree who signs off what and how quickly. Delays in approval affect the timeline, so the schedule for each deliverable includes a realistic review period. If a large project emerges mid-engagement, we scope it separately and decide whether it replaces other work or runs alongside it.
Before we start, gather brand material, existing assets, login access where relevant, examples you like and dislike and a clear list of what matters most this quarter.
The days I commit are fixed. What changes is how we spend them, and we decide that together every month.
USEFUL ANSWERS
7–8 dedicated days each month. Hands-on work across the agreed scope. Support spanning branding, web, social, SEO and performance.
₹2,50,000 + GST. Per month · 7–8 dedicated days.
We can prioritise identity, packaging, creatives, presentations, videos, websites, applications and campaigns according to your needs. The available days and agreed deliverables define the engagement; a large application or production project may need its own phased scope.
Use the package enquiry button to send your requirements. Paid work is confirmed through an agreed proposal.
