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For businesses that want a written, independent review of their marketing before deciding where to invest next.
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Fixed-price project
We agree the scope and the accounts I need to review before starting. Read-only access to analytics, Search Console and ad accounts makes the audit faster and more accurate.
We’ll agree deliverables, responsibilities, schedule and payment terms in the proposal. Advertising spend, software subscriptions, production and travel arrangements are clarified separately where relevant.
The digital audit is a fixed-price piece of work in which I review your marketing end to end and write down what I find. The strategy roadmap extends it into a sequenced plan. It exists for businesses that want an independent, evidence-based view before they decide where the next rupee or the next hire should go.
The audit looks at the parts of your marketing that depend on one another: your website, search visibility, paid media, analytics and the funnel that carries a visitor towards an enquiry or a purchase. I review them together because a problem in one often shows up as a symptom in another. Weak tracking, for example, can make good campaigns look bad.
The fixed price starts at ₹19,999 + GST for Indian clients, and international clients receive flat USD pricing. The exact scope and timeline are confirmed with you in writing first, because a single-location service business and a multi-market online store need different amounts of looking.
I also look at the things around the channels: the brand message, how well the offer is explained and whether the business is attracting the kind of customer it actually wants. These are harder to measure, but they often explain more than a technical setting does.
It starts with scope: which sites, which markets, which ad accounts and what questions matter most. You give me read-only access to analytics, Search Console and your advertising accounts. I do not need the ability to change anything, and I would rather not have it during an audit.
I then work through each area in turn. For the website, I look at structure, speed, clarity of the offer and the path to a conversion. For search, I look at what is indexed, what ranks and what is missing. For paid media, I look at account structure, targeting, spend patterns and what the creative says. For analytics, I check whether the numbers can be trusted at all. Where I have questions, I ask them rather than guess.
You receive a written document, not a slide deck of screenshots. Each finding says what I saw, why it matters for your business and how serious I think it is. Findings are grouped and prioritised, so you can see the handful that deserve attention now and the larger set that can wait.
We then go through it together on a call so that nothing is left to interpretation. You are free to give the document to your own team or agency, and many clients do exactly that. The point of the work is that someone other than me can act on it.
Importantly, the document is written in plain language. If you are not technical, you should be able to read it and understand what is wrong and what it means for your business without needing a translator.
The audit tells you what is happening. The strategy roadmap, which starts at ₹49,999 + GST, goes further and tells you what to do about it and in what order. It turns findings into a plan: priorities, the reasoning for sequencing, what each stream of work involves and what you should measure to know whether it is working.
If you already have a capable team that can turn findings into a plan, the audit alone may be enough. If you do not, or if you are about to brief an agency, the roadmap is usually worth having because it gives you something concrete to hold others accountable against.
It suits businesses that have been spending on marketing for a while without a clear picture of what is working, those preparing to change agencies, and those who have inherited accounts from someone else. It is also useful before a significant investment, such as a rebuild of the website or a large campaign.
It is not the right move if you have not yet started marketing and have nothing to review, or if the real problem is the product or pricing rather than the marketing. In those cases a strategy session is a cheaper and more honest first step. An audit also does not fix anything by itself, and I will not pretend otherwise.
Timing matters too. An audit done before a big seasonal push, a budget approval or a hiring decision is worth a lot more than one done after the money has been committed.
Compared with the strategy session, the audit is deeper, written and based on your actual accounts rather than a conversation. Compared with the monthly consulting retainer or SEO consulting, it is a project with a defined end, not an ongoing relationship.
A common path is session, then audit and roadmap, then either a retainer to guide your team or hands-on execution where I carry some of the delivery myself. You do not have to follow that path. Each step is priced and scoped on its own, so you can stop wherever you have what you need.
The patterns repeat across industries. Tracking is set up incompletely, so conversions are over-counted, under-counted or missing altogether. Campaigns are optimised towards cheap clicks instead of useful enquiries. Landing pages say what the business wants to say rather than what the visitor wants to know. Search content targets topics that sound good but have no commercial link to the offer.
Another frequent finding is ownership. Several people or vendors touch the same account, nobody holds the whole picture, and decisions get made on partial data. None of this is unusual, and none of it is a reason for embarrassment. It is simply what reviews exist to find.
A good audit gives you options, not orders. For each priority I explain the trade-off: what it costs in time and money, what it might improve and what you give up by doing it. You make the call, because you know your cash position, your team and your appetite for risk better than I do.
Where I am unsure, I mark it as an assumption to be tested instead of presenting it as fact. If a finding depends on data I could not see, I note that as well. I would rather give you a smaller number of firm conclusions than a long list of confident guesses.
If it helps, include a list of the decisions you expect to make in the next quarter, such as a budget approval or a vendor change. I then weight the findings towards those decisions.
Before we begin, gather logins or invitations for read-only access, your recent reports, a list of the tools you use and any past audits. Equally useful is a short note on what you suspect is wrong. I do not mind being proved right or wrong by the data, but your instincts often point me to the right place sooner.
Scope, timeline and price are written down and agreed before work begins. If I find something outside the agreed scope that deserves attention, I tell you and let you choose whether to extend the review. I do not widen the work quietly and I do not bill for surprises.
An audit is only useful if someone acts on it. I write mine so that your team or agency can.
USEFUL ANSWERS
Website, SEO, paid media, analytics and funnel review. Written findings with clear priorities. Strategy roadmap from ₹49,999 + GST.
From ₹19,999 + GST. Fixed-price project.
We agree the scope and the accounts I need to review before starting. Read-only access to analytics, Search Console and ad accounts makes the audit faster and more accurate.
Use the package enquiry button to send your requirements. Paid work is confirmed through an agreed proposal.
